10 steps to a successful email RFP

07 Jan 2019

In March 2018, The Radicati Group predicted that 333 billion emails will be sent per day by year-end 2022. This means that email hosting still represents a huge and expanding opportunity for astute telcos and service providers.

Telcos and service providers already offering an email hosting service will know how important it is to review that service and its capability at least every two to five years.

Historically, that review was prompted by end-of-life software and/ or hardware. However, given that some telcos and service providers are now reporting that their active email customers churn less and spend three times more across their brand portfolio, an increasing number of providers are reviewing their email service more frequently, to ensure they are delivering the stickiest customer email experience possible.

When it comes time to choose a new email hosting service, one option is to issue a Request for Proposal (RFP). An RFP invites potential email vendors to submit solutions-based proposals that meet an organisation’s email needs.

This white paper provides a comprehensive guide that will walk you through ten steps to a successful email RFP.

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