69% of Asian OK with mobile ads: InMobi

Staff writer
Mobile Apps Xchange
Two-thirds of Asian consumers comfortable with mobile advertising and more than half are ready to receive personalized advertisements, a new survey by InMobi shows.
 
The study also found that 46% of those surveyed have benefited from being introduced to new product through a mobile advertisement.
 
Mobile advertising appealed more to men and the under-25, rather than women or older consumers.

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