Ad spend on mobile channels reach $11b by 2015

Staff writer
Mobile Apps Xchange
Global advertising expenditure on mobile delivery channels is expected to exceed $11 billion annually by 2015, up from $3.1 billion this year, according to a new study by Juniper Research.
 
Such growth is foreseen as campaigns seek to capitalize on the personalized, targeted advertising and high levels of user engagement that mobile has to offer.
 
Juniper found that brands are seeking either to offer dynamic advertising in-app, or else – as with Barclaycard and Volkswagen – to create their own apps with the aim of increasing brand exposure and engagement.
 

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