Android's rise is a plus for operators

Robert Clark
12 Oct 2010
00:00

The rise and rise of Android is good news for operators.

 

The Google backed platform overtook RIM to become the top-selling OS in the US in the August, according to Nielsen.

 

It’s open source, which means lower-priced phones – LG has just launched a $49 Android smartphone, the T, in the US. That leaves more in the customer wallet to spend on services and apps.

 

Android offers a lot more room for operator customization than its rivals. Indeed, unless Microsoft can turn its fortunes around with WP7, it’s looking like the only alternative. BlackBerry really hasn’t expanded into the consumer space and Symbian is not even in the race. Apple doesn’t do partnerships.

 

The other opportunity is in the vexed area of the app store. Sure, operators labored for years and years offering collections of news, TV shows and other gear, before Apple came along and snatched it away.

 

Steve Jobs did everyone a favor in showing how it can be done but inevitably, the Android Market will break the App Store’s dominance on downloads. Amazon, too, is reported to be developing an Android marketplace

 

That opens up the game a little. Operators should use the chance to hit the big guys at their weakest point – which is that they’re a long way from the user.

 

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