Apple unveils own mapping service

Dylan Bushell-Embling
12 Jun 2012

Apple has unveiled the upcoming iOS 6 at this week's WDC, revealing as expected that it has ditched Google Maps for its own homegrown alternative.

In line with last week's rumors, Apple has revealed that the new iPhone map system includes a 3D view, real-time traffic updates and turn-by-turn navigation, Reutersreported.

Apple executives including CEO Tim Cook said that the map system has been built from the ground up, and that the company plans to cover the world.

The announcement is a direct blow to Google, considering that iOS has been estimated account for up to half of all Google Maps users. It underscores how much relations between the two companies have soured since Google announced Android.

Other iOS 6 upgrades include extending the capabilities of Siri. The voice assistant will be integrated into the map service, allowing users to ask for turn-by-turn directions.

Apple also revealed that iOS 6 will be more tightly integrated with Facebook. For example, Siri can now be instructed to upload photos directly to the social network.

Siri is also being integrated with Yelp and OpenTable so it can give restaurant recommendations, as well as IMDB for movie reviews and picks, Gizmodoreported.

Support for Siri in more languages, including Korean Mandarin and Cantonese, is also being added.

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