Technological advances that led to new formats like digital TV, mobile TV, high-definition TV and IPTV will attract new viewers and help boost revenues. Operators investing into these technologies see an advantage of differentiating their offering away from traditional TV broadcasting.
Developments in deregulation as well as the consolidation of multiple services allows for great opportunities across different platforms. Mobile, fixed line, internet and TV are in the offering and allow consumers to benefit from bundling offers and a variety of promotions.
Operators see growing interest in their services, especially from rural areas in emerging
markets. In India, Pakistan, Indonesia, Philippines, Thailand, Vietnam and Cambodia for instance, there are ample opportunities for providers as technology becomes more widely available and affordable.
24x7 feeds and next-generation set top boxes could help increase revenues from pay TV
services. Innovative devices, such as the Hubstation from Singapore's Starhub, are prime examples of what advanced providers can expect. Smart applications will include digital recording, interactive menus and convenient access to terrestrial television as well as pay channels from the same device.
Further pickup of video-on-demand and digitalization will allow for an enhanced user-
experience. On-demand TV services, while not groundbreaking to consumers, are becoming part of the portfolio of advanced pay TV operators and are expected to be a significant source of additional revenue.
Top five threats
Those polled listed the top five threats as the arrival of new players, competition by existing operators, internet and content substitution, unauthorized viewing and saturation in mature markets.