BTPN targets Indonesia's growing m-banking userbase

Fintech Innovation editors
24 Jul 2017
00:00
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Respondents to the Pwc 2017 Indonesia Banking Survey reveal that 52% of Indonesian banks see technology as the main driver of bank transformation over the next 3-5 years. Respondents say that e-banking is their top investment priority.

Surveyed banks also affirm that while branches continue to be the preferred channel for banking, customers are clearly moving towards mobile and internet channels. According to PwC, in this regard foreign banks enjoy greater traction with customers via their mobile and internet channels.

Seeing this trend, PT Bank Tabungan Pensiunan Nasional Tbk. (BTPN) has embarked on a digital transformation strategy of its own, including enhancing how it targets and engage Indonesia’s growing mass affluent customers with its Jenius digital/mobile banking app solution.

According to BTPN, Jenius is a hybrid implementation that is digital at the core but leverages the bank’s physical outlets in a targeted way. Jenius has already seen strong take up, overachieving on BTPN’s original app download goals. It also has significant potential to grow given the penetration of smartphones in the region and the large underbanked population.

Peterjan van Nieuwenhuizen, Head of Digital Banking at BTPN said, “BTPN is committed to pioneering banking to suit customer lifestyles. We have built a system [Jenius] that enables our customers to complete basic banking processes without going to the branch. With an expanding middle class and growing mobile internet use here, we saw the significant opportunity this creates for financial services. Our philosophy is ‘do good, do well’ and we want to embody that in all aspects of the bank. Our customers look to us for innovation and fast, efficient services.”

Powering Jenius is Finastra’s FusionBanking Essence Digital platform, which according to Finastra removes complex banking processes, enabling the bank to create highly personalized and easy digital experiences for its customers. Fast and secure sign-up and authentication make banking on the move simple.

In addition to meeting customer demand for multi-channel digital banking experiences, FusionBanking Essence Digital enables BTPN’s Jenius to attract better-priced funding and more deposits from a new market segment as well as to bring products to market faster. Modern software architecture has enabled the bank to quickly transform digital solutions into powerful sales engines and increase revenue opportunities. It will also enable it to continue evolving alongside the broadening digital landscape in Indonesia.

First published in FinTech Innovation

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