Thailand's CAT Telecom has set an ambitious target of growing its fixed broadband customer base more than sixfold to 1 million by 2019.
The state-owned operator will ramp up its marketing efforts and spending on infrastructure to increase its broadband subscriber base from the current 160,000, the Bangkok Postreported.
As part of its new fixed-line ambitions, the company has signed an exclusive deal with a Thai property developer to offer fixed telecom services at a high-street trading venue.
The contract will involve CAT spending 20 million baht ($610,000) to build fiber infrastructure allowing it to provide phone, internet and Wi-Fi services at the plaza. The company will share 5-10% of its telecom revenue with the developer.
CAT aims to revive its fixed business and generate more revenue from mobile and telecom infrastructure services in response to the nation shifting from a concession to a license model for the nation's private operators.
CAT's project aligns with the government's plans to invest 10 billion baht towards improving the nation's telecom infrastructure as part of its digital economy strategy.
The government aims to double Thailand's internet-connected population to 40 million users within the next three years, and will soon announce details of its plan to achieve this goal.