Celcom Axiata enters partnership with ZEE5

telecomasia.net

Malaysia's Celcom Axiata has formed a partnership with Indian video content provider ZEE5 and telco API ecosystem provider Apigate to offer access to the ZEE5 content portfolio to its subscribers.

Under the three-way agreement, Celcom will use Apigate's Direct Carrier Billing API to provide customers with a secure payment mode to subscribe to ZEE5's portfolio.

ZEE5, a subsidiary of Zee Entertainment Enterprises, offers around 100,000 hours of Indian movies, TV shows, news and original content across 11 Indian languages and English.

ZEE International CEO Amit Goenka said securing partnerships like the one with Celcom is a key component of the company's aggressive global rollout plan for the next fiscal year.

“Malaysia is a high focus market for us, given its huge affinity for Indian and South Asian content and growing appetite for online video content,” he said.

“We will soon be launching content in international languages too including Malay, and we are extremely glad to partner with a key local operator like Celcom to jointly grow the opportunity in this market.”

About the author

Commentary

5G and data center-friendly network architectures

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Rémy Pascal / Analysys Mason

The launch of 5G by South Korean operators serves as a first benchmark for other operators around the world