CommunicAsia2013: Mobile apps front and center

Staff writer
07 Jun 2013

Mobile applications will be the focus of CommunicAsia2013 Summit as the yearly event once again returns to the Marina Bay Sands in Singapore, June 18-21.

This year's conference will flesh out the implications of the mobile apps boom as market watchers forecast a further proliferation of mobile devices as well as a continued advance of the BYOD trend.

"Visitors will be pleased to know that we have raised the bar this year and put together an unprecedented list of market players and industry think-tanks from around the world to share the latest insights and developments in their respective industries," said Victor Wong, project director of communication events at Singapore Exhibition Services (SES).

CommunicAsia2013 will introduce the APPSmart Techzone to keep attendees abreast of the latest trends and updates in the mobile apps industry. Exhibitors such as Ariose Software, NDOT Technologies, Retail Juice and TalkBox will be showcasing their apps developed for a wide range of sectors.

Apps to check out include Retail Juice's "Sofa Maker" iPad app, which uses augmented reality to showcase sofas in 3D images, allowing consumers to visualize how a particular sofa set would look in their home. Another is the voice messenger app TalkBox Enterprise, which allows users from different parts of the world to exchange, share and publish their voice. And then there is NDOT's multi-merchandising app Uniecommerce, which allows users access to e-commerce products, deals and auction in a single convenient platform.

A conference track dubbed "Mobile marketing, services and commerce" will gather industry experts from around the world to discuss the latest challenges in the industry, such as how brands can achieve strategic objectives via social media, monetization of online mobile advertising and driving revenue through mobile social networks.

Zhou Wenhan, the acclaimed co-founder of mobile consultancy 2359 Media, will share his views on how to avoid creating a self-destructive mobile app. Zhou believes that there is a gold mine of valuable information such as consumers' spending habits that businesses can tap into with the use of mobile apps. On the other hand, he says businesses must first understand what they and their customers need to be able to build a successful app.

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