Datameer unveils multi-channel marketing analytics app

Staff writer
Telco Anlaytics Asia

Datameer has launched its Multi-Channel Marketing Analytics application, touted as the first in a series of pre-built enterprise applications geared toward helping executives directly and easily discover big data insights.

Marketers are enabled to integrate all of their data from all digital and marketing campaigns across every channel to truly understand the behavior of leads that convert to customers.

The Datameer Multi-Channel Marketing Analytics application provides executives and business analysts with four key insights that accelerate customer acquisition — where high-quality leads come from, what combination of campaigns convert leads to customers, what assets are the most effective in influencing those conversions, and what the conversion speed and effectiveness is of both campaigns and assets.

“Marketing executives have to become data-driven in order to be key drivers of customer acquisition for their companies,” said Azita Martin, CMO of Datameer.

“Datameer removes the barriers that are commonly encountered when using traditional marketing platforms and makes it incredibly easy to understand the lead to customer journey.”

Datameer’s Multi-channel Marketing Analytics application gives every marketer a comprehensive understanding of how leads interact with a company’s marketing and digital campaigns in their buying journey before purchasing a product.

The application seamlessly blends previously siloed and varied information from Salesforce, Marketo, Google Analytics, digital ads, and social media for complete visibility into which combination of campaigns convert leads into customers and at what cost and speed.

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