Driving internet adoption in developing markets and the role of mobile carriers

Globe Telecom and Facebook
17 Mar 2015

This white paper, co-authored by Globe Telecom and Facebook, examines the Philippines as an emerging market for internet usage and discusses recent trends and milestones in the local telecommunications space, including the rollout of 3G data infrastructures and rapid smartphone adoption. It also illustrates the importance of strategic partnerships between mobile carriers and digital content providers by highlighting the collaboration between Globe and Facebook.

The paper also covers the details of the “Free Facebook” campaign for Globe users and the short- and long-term benefits of such a partnership. Globe’s Free Facebook campaign added six million incremental mobile data users in the Philippines and resulted in a number of commercial benefits for the company.

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