Eros Now has entered into a strategic partnership in India with Paytm to enable its subscribers to make easy and hassle free payments using the e-wallet service.
“Post demonetization in India, there has been a high surge in mobile and digital payments as we move towards a digital economy along with a rise in internet penetration and smartphone usage,” said Rishika Lulla Singh, CEO of Eros Digital.
Through Paytm, owned by One97 Communications, users can make convenient payments to subscribe to Eros Now to access its rapidly growing repository of premium Bollywood and regional content including movies, music, television shows and originals.
Eros Now said the platform currently has over two million paid subscribers worldwide through significant deals in place with all major telecom players in India, including as Reliance Jio, Airtel, IDEA Cellular Network and more recently Vodafone.
Between the four platforms that offer Eros Now integrated as part of their video service, there is a potential reach of 686 million subscribers which is almost 60% of India’s total mobile user base of more than one billion.
“Our strategy remains to distribute Eros Now, a world class OTT platform, to consumers across telecoms and OEMs with compelling content and product features,” said Singh. “We view the recent demonetization move in India as a great opportunity for the OTT business as more consumers are signing up for online and mobile pay systems.”