European telco chooses ZIRA product catalog solution

Staff writer
14 Sep 2016

A leading telecom operator in Central and Eastern Europe selected ZIRA to implement the ZIRA Product Catalog to accelerate the operator’s digital business transformation and help them capitalize on opportunities to provide new digital services and offers to customers with a seamless experience.

As they worked closely to solve the operators’ challenges, the ZIRA team leveraged their depth of experience to propose a whole new way for the operator to implement product catalog that offers the freedom to construct and manage timely, complex and bundled product offerings according to business and market needs.

“ZIRA Product Catalog enables (the customer) to manage the entire product lifecycle management in a user-friendly way, driven by automation and agility in rolling out new offers” said Lejla Pljevljak-Rasidagic, VP of product management at ZIRA.

ZIRA Product Catalog ZIRA Product Catalog is a software solution that enables CSPs to construct and manage a catalog of complex product offerings to be more creative and agile in rolling them out with the following added benefits.

First, greater management of entire product lifecycle, allows product development teams to accelerate design change review cycles and transfer design information to development and production to reduce time to market.

Second, consistent and controlled publishing of product catalog data across all systems ensures data consistency through the different product catalogs for greater efficiency.

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