The evolution of mobile services: Challenges, strategies, opportunities

This inaugural edition of the Mobile Operator Guide features the insights of industry thought leaders and innovators to identify market trends, best practices and key lessons learned in deploying mobile services.

 

The purpose of this industry knowledge resource is to provide readers clear direction and critical information, equipping them to develop strategies to drive messaging revenue, deploy cost saving solutions, generate new revenue streams from mobile commerce, build loyalty through customer engagement programs, plan for LTE roaming through IPX adoption and maintain competitive advantage in an IP-based world.

 

The onward march of next-generation services into daily life has created a new world order in the telecoms industry.

 

Think of this Guide as a starting point to a roadmap, one that will allow you to plot the transformational path your business needs to follow to succeed in this exciting new digital economy.