HDS launches churn-predicting software

Staff writer
Telco Analytics Asia

Hitachi Data Systems (HDS) has launched a new Hitachi Unified Compute Platform (UCP) 6000 for Predictive Analytics solution, with integrated next-generation advanced analytics software that predicts churn.

The solution gives telecom and media service providers insight into customer behavior with predictive scoring for real-time decision making. It uses the open and scalable Hitachi UCP architecture, which is designed to support high-performance, mission critical workloads and scale without disruption.

With the ability to proactively address customer attrition, service providers can gain competitive advantage and increase customer satisfaction and loyalty by identifying churn-prone subscribers and creating targeted retention offers before customers defect.

"With continuous technological advancements, relatively short product and service lifecycles, growing content consumption, and highly competitive marketing among vendors, customer churn is a significant issue in today's global telecom marketplace,” said Sean Moser, SVP for global portfolio and product management at HDS.

“Equally important is a proactive approach to customer retention, satisfaction and loyalty, which can all grow revenue and increase profit,” said Moser.

The new solution promises deeper insight into customer behavior and provides data that improves the customer experience.

With its fully integrated enterprise-class storage, networking and blade servers, UCP 6000 for SAP HANA delivers promises deployment of SAP solution environments, speeds time to value, and removes IT infrastructure disruption.

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