Hinduja picks Nagra to power 'HITS' platform

Staff writer
Future TV Asia

Nagra has been engaged to power NXT Digital, a new brand of headend-in-the-sky (HITS) services of the Indian conglomerate Hinduja Group.

Nagra’s anyCAST content protection and OpenTV middleware solutions are enabling the HITS platform which will provide backend operations to local and multi-system cable operators in India and allow them to deliver high-quality video services across the country.

NXT Digital offers a variety of packages and services including 500-plus MPEG 4-encrypted services featuring SD and HD channels along with value-added services like PVR and educational content.

“Our new HITS platform gives regional cable operators access to an infrastructure that helps them deliver high-quality video services to a new generation of viewers,” said Tony D’Silva, director Hinduja Ventures.

“Nagra has been a key partner in the process, providing the expertise and support expected of a pay-TV leader, as well as solutions that provide the right level of content protection, scale seamlessly and allow for flexible business models that are critical to our operators’ success as they kick off their new services,” said D’Silva.

Jean-Luc Jezouin, Nagra’s SVP of sales for the Asia-Pacific region, said the new platform makes it easy for local and regional cable operators to deploy new services without having to worry about the operational complexities that can come with installing their own system.

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