IBM acquires Xtify to beef up mobile cloud

Staff writer
telecomasia.net
IBM announced the acquisition of Xtify, a provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers.
 
Financial terms are not being disclosed.
 
Xtify provides digital marketers with the ability to create content-rich in-app mobile messaging and push notifications to encourage mobile application usage.
 
Mobile applications can increase in-store traffic, improve mobile sales while fostering brand loyalty.
 
The acquisition will help extend IBM’s mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.
 
Xtify will expand IBM’s Smarter Commerce initiative providing campaign creation, personalized content, dynamic real-time segmentation and analytics for all mobile devices and browsers. The technology is designed to help companies engage, convert and retain mobile application users and site visitors.
 
Xtify’s cloud-based campaign management platform notifies mobile consumers when new content and promotions are available – helping businesses deepen connections with their customers.

Commentary

5G and data center-friendly network architectures

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Rémy Pascal / Analysys Mason

The launch of 5G by South Korean operators serves as a first benchmark for other operators around the world