Integra5 and Sybase 365 have teamed up to cooperate on helping mobile operators extend their reach with the delivery of social, SMS-centric applications to multiple devices based on Integra5\'s new MediaFriends application suite.
The partnership provides mobile operators with new opportunities to drive consumer usage and increase SMS messaging traffic at an even greater rate than today.
In addition to mobile operators, the partnership also benefits video providers and programmers as it enables the deployment of MediaFriends applications like TV Chat without needing a wireless network.
MediaFriends is a new suite of social media applications that allows users to participate in real-time group or one-on-one chats using mobile phones, TVs, PCs and DECT (digital enhanced cordless technology) phones.