Up for grabs in the upcoming one-day flash sale include consumer electronics devices, including Apple’s iPhone 6, Cherry Mobile’s Me Vibe, Meizu’s MX4 and a wide assortment of power banks at attractive price points.
Not surprisingly, Balci said 60% of those who shop via mobile are female customers between the ages of 24-35, which is slightly higher than the desktop average but at the same time significantly higher than the regional average. Overall, Lazada customers are between the ages of 18 and 25.
Fashion, health and beauty, electronics, as well as home and living items are currently the most searched for and bought items via mobile.
The Lazada chief disclosed that Lazada mobile also tend to shop during lunch breaks (from 11 a.m. to 1 p.m.) and before they go to bed (from 9 p.m. to 10 p.m. Each mobile app and mobile browser user spends an average of 5 minutes shopping online; the holiday could give mobile users a breathing space from the daily grind and more time to shop.
Mobility and convenience
By pursuing a sales pitch anchored on mobility and convenience, Lazada is hoping more Filipinos will warm up to the idea of mobile shopping.
Balci noted that the Philippines has also over a one-million strong workforce in the business process outsourcing industry (BPO), working in shifts in all time-zones across the world.
“Their time shifts allow them to have more shopping hours. They are tech savvy and have high disposable incomes,” he said, adding that Lazada data shows that there is a sales increase after midnight during the graveyard shift.