Letv broadcasts English Premier League via cloud

Staff writer
Future TV Asia

China-based Letv has obtained the exclusive broadcasting rights of English Premier League (EPL) in Hong Kong for three consecutive years from 2016-2019, replacing the previous EPL broadcaster, PCCW.

Letv said it would rebroadcast some of the upcoming EPL games in 4K resolution (aka ultra high-definition) in various modes — using multiple signals, to multiple devices, with commentary in multiple languages, and providing multiple ways of interaction.

The question is, how will Letv's IT platform support the 4K live broadcast of EPL games, while making sure Hong Kong football fans have a smooth, uninterrupted viewing experience?

First established in 2004 and set foot in Hong Kong in August 2014, Letv is an Internet company that runs its own Internet TV platform.

Additionally, Letv produces and distributes its own TV programs, manufacture TV end point devices like mobile phones, TV top boxes, and develops TV-related applications. Its online store, called Letv Store, currently has about 4,000 TV-related apps.

For Hong Kong alone, Letv provides over 20,000 hours of TV content, 670 Asia and Hollywood movies, and over 10,000 TV episodes. Last month, it boasted of being the only entertainment platform in Hong Kong that offers over 1,000 hours of TV programs in the 4K standard.

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