Luxottica, Google to co-develop Glass eyewear

Eden Estopace
09 Apr 2014
00:00

Luxottica Group, a luxury and sports eyewear designer and retailer, has partnered with Google in developing and distributing a new breed of eyewear for Google Glass.

The companies hope the partnership will bring together high-tech developers, fashion designers and eyewear professionals to co-create a line of Glass wearable devices that straddle high fashion, lifestyle and innovative technology.

Luxottica said the two major proprietary brands of the Group, Ray-Ban and Oakley, will be a part of the collaboration with Glass.

“We live in a world where technological innovation has dramatically changed the way in which we communicate and interact in everything that we do. More importantly, we have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications," said Andrea Guerra, Chief Executive Officer of Luxottica Group.

Guerra said that in recent years, Luxottica has invested heavily in building-out technology platforms and digital solutions to combine with its products.

Related content

Follow Telecom Asia Sport!
Comments
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.