Maxis taps YouTube for 360° film series

Staff writer
Future TV Asia

Maxis is partnering with YouTube and Malaysia’s best storytellers to produce a Merdeka-themed film series, shot entirely using the latest cutting edge 360° cameras.

Maxis will be working with award-winning filmmakers that include The Ming Thing, YouTube superstars with over 20 million video views; Junad Mohd Nor, whose film Ikal Mayang’s Odah premiered at Busan International film festival; and Denes Kumar & Vimala Perumal, the filmmakers behind Tamil’s box office hit, Vetti Pasanga.

The company said that, using YouTube 360° video, it wants to empower Malaysians to be the first to “see Malaysia from different angles.”

“Instead of premiering in a traditional physical cinema, these films will premiere exclusively via the YouTube platform to an estimated audience of 15 million via their mobile screens starting August 25,” said Sulin Lau, Maxis’ head of marketing services.

“Because 360 films are truly immersive video, it’s a great way to demonstrate how great the Maxis 4G network is for seamless, buffer-free video," said Lau.

For this film series, the filmmakers are drawing inspiration from Malaysia’s diversity and will tell stories showing that even though we are made up of many different people, we can still come together and embrace each other’s differences.

Maxis and YouTube are also inviting students and the public to submit their own Merdeka film and stand a chance to be premiered alongside the films of these award-winning filmmakers.

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