Microsoft to gain ground with WP7

Jan Dawson/Ovum
13 Oct 2010
On Monday, Microsoft marked the formal launch of Windows Phone 7 with a range of devices that will be available from a number of operators around the world starting in November. The revamp of Microsoft’s mobile operating system faces a steep uphill challenge in the face of strong existing operating systems and platforms, and many are writing it off. But there are at least five reasons why Windows Phone 7 will make a big impact in the market.
Significant challenges face Windows Phone 7 as it readies for launch
Windows Phone 7 faces significant challenges in the market. As a smartphone operating system it goes up against Apple’s iOS, Google’s surging Android, Nokia’s widely deployed Symbian operating system and RIM’s BlackBerry platform.
Trying to squeeze into such a crowded market is tough, especially when operators and developers have their hands full with the existing platforms, and many existing smartphones are flying off the shelves.
In addition, smartphone operating systems face a special challenge today that Windows Mobile didn’t in previous incarnations: the success or failure of a platform depends largely on its appeal to developers. Our developer survey indicates that developers typically write for just three platforms, which means that for many developers Windows Phone 7 will have to displace another existing platform. This will be challenging when other platforms have established channels and application stores, and large addressable markets.


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