NBC picks Ericsson for Rio Olympics HD broadcast

Staff writer
Future TV Asia

NBC Olympics has selected Ericsson to provide video contribution and distribution solutions for its production of the Games of the XXXI Olympiad, which take place in Rio de Janeiro, Brazil, from August 5 to August 21.

Ericsson will provide a range of its video processing solutions and advanced modular receivers, supporting NBC Olympics — a division of the NBC Sports Group — with the delivery of reliable HD broadcast to millions of viewers.

Expert Ericsson engineers will also be providing 24x7 event support onsite, as well as assisting with equipment and system setup.

"Our deep heritage in delivering next-generation solutions for content acquisition, exchange and distribution will ensure that US fans get to witness each thrilling sporting moment in the best possible quality," says Elisabetta Romano, VP and head of TV and media at Ericsson.

David Mazza, SVP of engineering at NBC Olympics, said the company is again entrusting all of its MPEG compression to the Ericsson product line.

"When we need to balance the trade-off between bandwidth versus high picture quality, we know Ericsson is always going to give us the best picture for the available bits,” said Mazza.

Ericsson encoding solutions were most recently used by NBC Olympics for the 2014 Sochi Winter Games, and prior to this supported NBC Olympics production of the 2012 London Games, 2010 Vancouver Winter Games, the 2008 Beijing Games and the 2006 Winter Olympics from Turin, Italy.

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