Neustar debuts IP-aware big data platform

Staff writer
Telco Analytics Asia

Neustar has released Custom GeoPoint, an enhanced, big data IP geolocation solution that offers users with expanded coverage and improved accuracy when geo-locating an IP address.

With Custom GeoPoint, users are promised the ability to customize the geolocation data for coverage, accuracy or consistency. Custom GeoPoint also allows users to input their own traffic or transactional data to further refine IP location data using Neustar’s proprietary technology and processes.

According to Neuster, Custom GeoPoint is best suited for businesses that want highly accurate IP location data for fraud and security use cases, or for companies seeking enhanced identification of IP’s within a given area.

Unlike other IP geolocation technologies that rely on registry data, network technologies and contextual intelligence to produce IP locations, Neustar’s Custom GeoPoint draws upon several different data sources and hundreds of millions of data points.

As a result, Neustar provides customers with consistent, accurate and verified global IP Intelligence. This new IP aware big data platform provides insights for every request — independent of the device or connection.

Much like Neustar’s GeoPoint and GeoPoint Premium IP data editions, Custom GeoPoint provides 30-plus data attributes for every IP address.

“With Custom GeoPoint, we’re letting the users decide the type of location data they want, and it’s based on their needs,” said Rupert Young, general manager of product for identification and verification solutions at Neustar.

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