Webscale and transmission network operators' interests are aligning as the 5G era dawns
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5G and data center-friendly network architectures
Matt Walker / MTN Consulting
Webscale and transmission network operators' interests are aligning as the 5G era dawns
The launch of 5G by South Korean operators serves as a first benchmark for other operators around the world
The new battleground for app stores
App stores have been around since the turn of the century. Yet, they have only started to garner broader interest since June 2008 and the launch of the most successful app store to date. Since then, operators, operating system (OS) vendors, and device manufacturers have launched their own application stores.
An app store offers operators an alternative distribution channel for mobile content and an opportunity to boost data revenues. Yet, the success of operators' app stores has been mixed and operators are now re-thinking their approach to building and launching app stores, with an increased focus on the eco-system.
Operators in Asia Pacific (most notably in Southeast Asia) have a unique opportunity to engage and grow their subscriber base by leveraging their knowledge of local market specificities given the lack of established OS or device manufacturer app stores with a local footprint. This is further supported by the emergence of cross-platform and multi-device standards as defined by Wholesale Application Community. Asia Pacific is therefore becoming a new battleground for app stores.
Why have so many failed?
Only a handful of operators have seen their app stores generate significant growth since their launch, with some of the largest and most well established operators failing to capture sufficient interest from both the developer community and consumers, despite multiple launch attempts. Five key factors have contributed to this lack of success:
Despite these challenges, operators continue to launch app stores, hoping to build attractive eco-systems for the developer community, advertisers and content providers, as well as for their own subscribers.
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