Yahoo has rolled out the first of a new class of interactive mobile display advertisements that leverage HTML5, CSS3 and JavaScript to deliver more engaging experiences.
This new class of mobile display format bridges the gap between traditional banners and landing pages with creative executions of interactive advertisements.
Going forward, people can expect to see more ads that are tailored to the way people use mobile or that take advantage of particular attributes of mobile devices.
For example, users like to “content snack” on mobile and ads that offer video or creative interactivity.