Nokia continues to build up its mobile applications platform with a combination of small acquisitions, rebranding under the Ovi label, and deals with operators.
Its latest purchase is of privately held Motally, a US specialist in mobile analytics.
Motally offers in-application tracking and reporting and aims to help developers and content publishers understand better how users behave and engage with software. This is achieved with detailed analytics of apps uptake and usage.
“The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global ecosystem of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering,” said Marco Argenti, VP of media for Nokia, in a statement. No financial details were revealed.
Motally's services run on all Nokia's platforms - Symbian, MeeGo, the cross-platform Qt tools, and also Java. The combination of these four technologies, Nokia hopes, will create a broad-based developer base capable of challenging the appeal of Android and Apple.
Its best hope of achieving this is by focusing on emerging markets, where operators are seeking to create software and content platforms to tap into the early uptake of the mobile internet.