Offshore opportunities

Offshore opportunities

Tony Hughes, UK Trade & Investment  |   June 21, 2010
Telecom Asia

The sweeping changes in technology - along with the shift to greater consumption of entertainment, information and data while consumers are on the move - is creating significant opportunities for mobile phone app developers and creators of content.

However, the challenge for all market players, which have been competing in saturated markets such as Japan, South Korea and Hong Kong, is to find opportunities to expand internationally. As increasing numbers of Asian companies seeking to profit from the rise of mobile content pursue offshore expansion, the UK is positioning itself as an attractive location for growth, creativity as well as R&D, and as a gateway to consumer markets in Europe, the US and even India.

The opportunity is huge. According to Gartner, the number of mobile app downloads has risen from 2.5 million last year to 4.5 million this year, with a $2 billion increase in revenue from app downloads to $6.2 billion in 2010. By 2013, total sales are expected to hit $29 billion. The UK's mobile content market alone is worth $1.5 billion.

The widespread availability of smartphones with easy access to downloads is fueling the rapid shift in how people use basic services, such as directory or location-based services that help locate people or places, as well as how they consume content, especially with smarter phones, larger screens and dramatic improvements in user interfaces.

Japan and South Korea are at the leading edge of this evolution. Their early adoption was based on network technology such as 3G being available at an early stage. Now that the UK, with nearly 100% 3G coverage, and the US investing heavily in next-generation networks, operators, app developers and content generators are expected to lead consumers into the age of the handheld internet.

12

Tell Us What You Think

Add comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <a> <p> <span> <div> <h1> <h2> <h3> <h4> <h5> <h6> <img> <img /> <map> <area> <hr> <br> <br /> <ul> <ol> <li> <dl> <dt> <dd> <table> <tr> <td> <em> <b> <u> <i> <strong> <font> <del> <ins> <sub> <sup> <quote> <blockquote> <pre> <address> <code> <cite> <embed> <object> <strike> <caption>
  • Lines and paragraphs break automatically.
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

Voices_tabs

John C. Tanner
Stop me if you’ve heard this one before
Robert Clark
With mobile Wimax stalled, Taiwan office closure triggers alarm
Peter Ryan/Ovum
Using CRM to reach out to India's middle class
Naveen Mishra
As handset makers strive to innovate the perfect device, sales of handsets are breaching new barriers in India
Martin Creaner
Inaction could lead to obsolescence
John C. Tanner
Deny and deflect

businessweek_industryview

Mehul Srivastava
Micromax is grabbing market share from Nokia by giving Indian consumers what they want
Richard Alden, TOA Technologies, Europe
One area receiving little attention is the customer experience and satisfaction around home installations and repairs

Frontpage Content by Category

Telecomasia.net's most popular news stories, blogs, analysis and features in the first six months of 2010

lighter_side_telecom_career

Staff writer
Turning your mobile device into its own mouse
Michael Carroll
Vice-president Li Yue to replace Wang Jianzhou