Online advertising sellers reported record revenues from web-based ads in the second quarter, with income growing 11.3% year-on-year.
Figures released by the Interactive Advertising Bureau reveal that first half revenues hit $12.1 billion for the first time, more than half of which was generated in a record 2Q when sales grew 13.9% to $6.2 billion.
The data shows that search advertising is still top of the heap, generating almost half of total revenues with sales of $5.7 billion in 1H10. Display advertising, which includes banner ads, rich media, digital video and sponsorships, came next – generating 36% of the total.
David Silverman, a partner at PwC Assurance which conducted the research, said the figures show internet advertising is back after a recession-hit 2009.
“With double digit growth in both search and display during the first six months of 2010, the long term prospects continue to be strong.”
The figures were revealed a day after web analytics firm Flurry announced Apple’s iPhone, iPad and iPod Touch are now competing for TV advertising dollars, with a typical audience just a few million short of top US TV show American Idol.
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