Online ads rebound in 2Q

Michael Carroll
14 Oct 2010

Online advertising sellers reported record revenues from web-based ads in the second quarter, with income growing 11.3% year-on-year.

Figures released by the Interactive Advertising Bureau reveal that first half revenues hit $12.1 billion for the first time, more than half of which was generated in a record 2Q when sales grew 13.9% to $6.2 billion.

The data shows that search advertising is still top of the heap, generating almost half of total revenues with sales of $5.7 billion in 1H10. Display advertising, which includes banner ads, rich media, digital video and sponsorships, came next – generating 36% of the total.

David Silverman, a partner at PwC Assurance which conducted the research, said the figures show internet advertising is back after a recession-hit 2009.

“With double digit growth in both search and display during the first six months of 2010, the long term prospects continue to be strong.”

The figures were revealed a day after web analytics firm Flurry announced Apple’s iPhone, iPad and iPod Touch are now competing for TV advertising dollars, with a typical audience just a few million short of top US TV show American Idol.

MORE ARTICLES ON: Apple, Flurry, Interactive Advertising Bureau, PwC Assurance, Smartphones

Related content

Follow Telecom Asia Sport!
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.