A new online video advertising network called Adsfactor.TV was launched in Hong Kong by Adsfactor, an online advertising network that is part of the Pixel Media group.
Targeting a growing number of people who watch video online, Adsfactor.TV aggregates premium video inventory from over 50 video publishers. The platform will serve rich media enabled pre-roll and in-banner video advertising, with consumers given between 15 and 60 seconds before being allowed to skip an ad when watching videos from the network.
Kevin Huang, CEO of Pixel Media, said the new platform is expected to reach approximately 1.1 million unique users and exceed 30 million video plays a month. Adsfactor.TV is already working with brands including Caltex, FedEx, Now TV, Samsung, Tiger Balm and Mars Inc.
Of particular interest to marketers would be a collaboration between the network and comScore to deliver a more rigorous approach to audience metrics. Validated Campaign Essentials (VCE) metrics will be offered for advertisers to measure online TV campaigns using iGRP against campaign goals and intended target audience. This will be available to advertisers and agencies from later this month.
Adsfactor will also cover the VCE reports fees for advertisers whose video impressions exceeded 2 million, said Huang.