Opera launches Open Mobile Ad Exchange

Staff writer
13 Oct 2010

Opera Software has launched its Open Mobile Ad Exchange service, which offers cloud-based advertising on feature phones and smartphones.

The Open Mobile Ad Exchange makes 66.5 million Opera Mini users, available to advertisers, publishers, and wireless operators.

With the Exchange, publishers and developers also benefit from a new marketplace where they decide how, when and where advertising will appear in their content.

In the Exchange, the ads appear not in the browser interface but as regular website advertising.

Related content

Follow Telecom Asia Sport!
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.