Pakistan's Mobilink taps Oracle for CRM revamp

Enterprise Innovation editors
Enterprise Innovation

Mobilink has chosen to upgrade and optimize its CRM system to Oracle Siebel CRM 8.1 on Oracle’s Engineered Systems for faster end-user response times, and faster batch processing throughput.

The Pakistani telco will be replacing more than 50 commodity-based servers with just four Oracle Engineered Systems, namely, Oracle Exalogic Elastic Cloud and Oracle Exadata Database Machine.

The Oracle systems are expected to enable Mobilink to lower their total cost of ownership, datacenter footprint, reduce power and cooling through consolidation, as well as save on storage costs.

“Mobilink believes in providing the best customer experience through state of the art software and technology,” said Muhammad Arshad, Head of Customer Care Mobilink.

“An efficient CRM solution forms the backbone of an organization’s customer support and I am confident that Oracle can provide us a one-stop shop for our customer relationship activities,” he added.

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