Progress Software intros location-enabled ad tools

Staff writer
03 Jun 2011

Progress Software announced the availability of its Progress Situation-Based Promotion solution accelerator. This new solution accelerator, which is the first of its kind in the market, is built for communication service providers (CSPs) and provides them with powerful real-time marketing capabilities.

It bolsters the Progress communications solutions portfolio by enabling CSPs to continuously monitor millions of concurrent users, all of who are generating events comprising location, context and preferences and their associated real-time events.

It also empowers CSPs to dramatically enhance their customers’ overall experience. The Situation-Based Promotion solution accelerator provides CSPs with the ability to deliver precisely-targeted, location-based advertising and highly-personalized promotions using a customer’s cell-phone usage patterns, interests, social network preferences and other customer-relevant profiles in real-time.

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