Robi Axiata taps Comptel for automarketing

Staff writer
17 Jan 2013

Robi Axiata has chosen Comptel Social Links to replace its manual marketing campaign management and analytics tools with Comptel’s technology.

Comptel will also help the Bangladesh-based operator toward the goal of automating contextually-relevant interactions, providing a better customer experience and driving business performance improvements.

Leveraging Comptel Social Links, including its Social Network Analysis capabilities, Robi will be able to step up its micro-campaigning significantly.

Robi will be able to detect and prevent multi-SIM usage, identify and reduce churn, and predict customers’ future propensity for product up-sells.

Also, Comptel’s predictive analytics technology will enable Robi to segment marketing based on customers’ usage, interests, location, inclination to churn and influence, as well as use advanced offer management to upsell products and services.

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