SK Telecom tests smart cart in Korea

Staff writer
07 Oct 2011

SK Telecom announced the launch of a pilot test for Smart Cart in Korea with E-Mart, the nation’s largest retail chain.

The test, conducted to make the service stronger by identifying areas of further improvement, takes place at the E-Mart store located in Seongsu-dong, Seoul.

Smart Cart is an innovative service that uses a smartphone and a smart shopping cart equipped with tablet PC to offer diverse shopping-related information based on accurate indoor positioning technology. After downloading the Smart Cart application to their smartphones, customers can search for shopping/discount information, store coupons and draw up a shopping list.

Then at supermarkets or retail stores, the customer’s smartphone is synchronized with a tablet PC installed to a smart shopping cart through user authentication. Within the stores, depending on their location, customers can get useful information such as catalogue, product information, discount information and receive coupons using augmented reality technology. At the checkout counter, the tablet screen shows the list of purchased items, membership points and available coupons.

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