Softbank Mobile builds online content store

Staff writer
19 Jul 2012

Softbank Mobile has used an HP online storefront solution to offer its more than 29 million customers in Japan a fast, easy way to shop for download and manage wireless services and entertainment content.

The Japanese operator used the HP Service Delivery Platform (SDP) Storefront Portal to create an online content store called The SOFTBANK Bookstore.

Launched in December 2010, The Softbank Bookstore offers more than 372,000 files. The company has expanded this by supplementing its own offerings with those from other major third-party content providers.

The HP SDP Storefront Portal, based on HP SDP, is an integrated solution with an extensible framework that can help CSPs link SDPs to the app store business model. The solution includes a customer-facing app store and a developer portal, and has been deployed by CSPs worldwide.

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