StarHub has begun construction of its latest facility, MediaHub, which will house a social media analytics lab and will deploy the SmartHub big data platform across all of the operator's networks.
MediaHub is located at one-north, a 200-hectare business park in Buona Vista developed by JTC Corporation. The six-storey building which has a basement, will occupy 8,590 square metres of land area with an estimated gross floor area of 21,400 square metres. Construction is expected to be completed by 1Q-2016.
“MediaHub will mark another ‘hubbing’ milestone for StarHub,” said Tan Tong Hai, CEO of StarHub. “Not only will this building serve as a convergence hub for our fixed, mobile and pay TV networks, it will also be the place for our innovation and future business.”
Aside from a social media analytics lab, MediaHub will also house an adaptive production studio. The two facilities will work to enhance ‘live’ TV production based on real-time social media conversations. It will also have a business data centre to house all digital media and cloud services for StarHub and partners.
StarHub’s i3 (Innovation, Investment, Incubation) division formed in February this year, will also use MediaHub to house its innovation showcase and incubation labs for start-up companies and nascent technology projects with commercial potential.