The strategy of simply adding additional network capacity is neither sufficient nor economically viable to successfully compete in the mobile market.
Service providers need to take a more holistic approach in developing solutions that will maximize available bandwidth while equally generating new revenue streams from this surge of mobile data traffic.
An effective way for mobile service providers to handle the approaching data tsunami is to deploy context-aware traffic mediation software that sits in the data path, empowering them with a full view of their network, their subscribers’ profiles and the mobile devices in use.
Context-aware traffic mediation enables service providers to monitor, manage and monetize traffic by creating and delivering smart policy-driven services.
Openwave System's suite of Traffic Mediation products enables service providers to monitor, manage and monetize the mobile data tsunami by growing new revenue streams, protecting margins and optimizing their networks.