Channel M used Twitter to provide live broadcast of the Mnet Asian Music Awards (MAMA) 2015 highlights on Periscope, backstage videos, celebrity GIFs, to share with fans following #2015MAMA all over the world.
K-Pop fans were invited to follow @Channel_M_Asia and join the daily draw to win MAMA red carpet tickets and Twitter gifts by taking a photo with the Twitter Mirror at Plaza Hollywood with the hashtag #LookMAMA.
Wayin Technology broadcast all the Tweets related to #2015MAMA on a big screen during the four-day on-ground events leading up to the awards night last December 2.
The celebrity-driven Twitter Mirror was made available during the 2015 MAMA Nominees’ Day and the lead-up to the awards night to capture the excitement on and offstage.
In addition, three K-Pop fans won a pair of tickets to the awards for their participation in#LoveMAMA – On Air Promo, a Twitter video contest that encouraged fans to submit a video of themselves dancing, singing or showing off their creative talents to show their support to their favorite K-Pop stars.
Also, Twitter set up a Vine360 Booth at the event, which captured 360-degree views of the K-Pop stars and their celebrity fashion on the red carpet.
The exclusive video content was featured [email protected] (in Korean/English) and retweeted on @Channel_M_Asia (in Mandarin/English) throughout the red carpet event.