Twitter pushes content partnerships in APAC, Middle East

Staff writer
24 Aug 2015

Twitter is investing in its Media Partnerships function across the Asia Pacific and Middle East regions to accelerate its push for content partnerships across the news, politics, sports, TV and entertainment verticals.

Also, the company has promoted Rishi Jaitly to VP of media for Asia Pacific and Middle East to lead the business strategy and build up the media partnerships function in these regions.

His team will work with key publishers to prioritize Twitter as their first and immediate platform to reach, delight and engage with a mobile audience across Twitter's live, public platform, including the Twitter, Vine and Periscope apps.

Based in Singapore, Rishi will grow his teams in major digital markets including Australia, India, and Japan, while expanding his team into new markets in greater China and Southeast Asia.

For example, his new team in Singapore recently completed the TV partnership deal with MediaCorp to use Twitter's SnappyTV platform to exclusively provide high-quality video clips of the country's 50th National Day Parade via Tweets during the live event.

"As many of our largest user markets are in Asia Pacific and Middle East, my strategic priorities are to enable our content partners to grow their audience on Twitter, increase our engagement with emerging talent and digital natives, and bring more premium non-English content onto Twitter,” said Rishi. “Our goal is to make Twitter the first and best way to show you what's happening in your world right now."

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