Verizon Media unveils HK expansion plans

Verizon Media has announced an aggressive expansion program for Hong Kong for the next 180 days and the year ahead, including the expansion of its Yahoo Studio in the market.

The studio will be equipped with audio-visual production equipment for creating HD videos with virtual settings and advanced motion capture capabilities to deliver broadcaster grade production.

The studio produces Yahoo TV live programs including celebrity talk shows and Engadget Updates.

“The new studio can unleash video creativity, enabling us to produce more live programs, HD videos with 3D virtual settings, and e-commerce shows,” said Lorraine Cheung, head of audience at Verizon Media. Live programs include finance, tech, lifestyle, and entertainment programs. 

Cheung said the company will unveil its first virtual character this July. The virtual character will not only be a Yahoo KOL but also a co-host of Yahoo’s homegrown TV programs. “The character aims to enhance overall user experience via more fun interaction, turning media into a two-way conversation.”

In addition, Verizon Media is bringing its new Yahoo Rewards membership program to Hong Kong. The program will allow users to earn points with their daily online engagement such as polling, following groups, e-shopping, and content consumption on Yahoo App.

The company plans to roll out a Good Deeds Good Life campaign to the app, which will allow users to earn points by engaging in social causes that benefit the community.

Verizon Media recently unveiled a first-of-its kind virtual reality advertising offering for demand-side platform users, which aims to help advertisers seamlessly extend existing display and video assets into VR environments.

“We see huge potential in AR and VR technology on improving engagement of ad and branded content. Our focus is to introduce the technology and facilitate the market adoption.” Verizon Media Hong Kong senior director for APAC ad creative technology Roger Li said.

Verizon Media, a division of Verizon, was renamed from Oath in 2019. “The purpose of Verizon Media is to transform how people stay informed and entertained, communicate, and transact,” said Rico Chan, managing director of Verizon Media Hong Kong, Japan and INSEA. “The company’s priorities include growing our member-centric ecosystem, building brands B2B customers love and trust, as well as videofy our brands and platforms.”

First published in Computerworld Hong Kong

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