Video streaming time outpaces user growth: Nielsen

Staff writer
NextGen TV Asia
The amount of time spent streaming video in the US is growing at a much faster rate than the number of online video viewers, according to a report.
 
The report said new research from Nielsen has also revealed that the increasing uptake of longer form compelling video services such as Netflix and Hulu has provided a boost to online video viewing times.
 
Nielsen found that the amount of time spent watching video from home and work computers over the last three years has more than doubled while the number of unique viewers increased 26% over the same period, the report added.
 
The Nielsen survey, conducted in August, found that two-fifths of streaming time was accounted for by viewers aged 18 to 34 years old, with males 18 to 34 years old contributing 23%.  Video viewers aged 35 to 49 years old made up just over a quarter of total steaming time during the month, followed by viewers over the age of 50, interestingly the largest segment of the online video population,  who spent over 9 billion minutes watching, the survey said.

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