Xtract and Nokia Siemens Networks announced that they will jointly deliver a Predictive Analytics solution to mobile operators globally.
With advanced capabilities for analyzing and segmenting customers, the solution helps operators reduce churn and target their marketing campaigns more effectively.
When integrated with other capabilities in the Nokia Siemens Networks’ offering for Customer Experience Management, such as campaign management, the Social Analytics solution strengthens the insight generated for the departments across the operator organization.
The Xtract solution will be offered to the market as part of the overall Nokia Siemens Networks Business Solutions portfolio and as a stand-alone product.