YOU On Demand ramps up team with Huawei for China OTT

Staff writer
17 May 2016
Daily News

YOU On Demand Holdings entered into an expanded distribution agreement with Huawei Software Technologies, where both companies shall leverage their respective expertise, technology and infrastructure to provide YOD-branded true / transactional (TVOD) and subscription (SVOD) video-on-demand offerings in mainland China.

Using Huawei's InTouch Service Delivery Platform (SDP), the partnership will offer YOU On Demand the ability to improve the end-users' experience, accelerate time-to-market of YOD's new services and increase revenue with tools and information that will boost YOD's ability to seize market opportunities and increase subscriber growth.

The Huawei SDP Partnership is a cooperative alliance that empowers telecom operators to distribute content, communication and entertainment services by hosting and offering E2E management services and a bridge to content owners and distributers, like YOU On Demand.

By providing an integrated broadcast control and content service platform along with video on-demand operations services, the Huawei SDP would be akin in functionality to Apple's iTunes distribution platform but with additional back-end billing and operational support.

The SVOD zone will provide a total of 384 SVOD Hollywood and Chinese movies, including up to 120 at any given time with a guaranteed 20% refresh update (i.e., 24 movies) every month.

"This partnership signifies the proliferation of YOU On Demand's Pay Content Group, which includes subscription-based and single-use transactional services, and allows YOU On Demand to work with Huawei's telecom partners through Huawei's fully-realized value-added-service ecosystem," said Mingcheng Tao, CEO of YOU On Demand.

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