According to Football Insider, English Premier League club Chelsea is close to signing a deal with a new title sponsor. The amount of the deal between the sponsor and the Blues will be £45 million per season.
The source reports that previously the Londoners were aiming for £60 million per year but did not succeed in finding such an offer. The last title sponsor of Chelsea in the 2023-2024 season was the American sports technology and sports analytics brand Infinite Athlete, which paid £40 million.
After nine matches played in the current 2025-2026 English Premier League season, Chelsea under the leadership of Enzo Maresca have earned 14 points and occupy ninth place in the EPL table. On October 25, in the ninth-round game at Stamford Bridge, the Blues lost 1-2 to Sunderland.
