40% of the world to use digital commerce by 2021

Retail Tech Innovation editors
Retail Tech Innovation

Juniper Research predicts that the digital commerce sector is set to see substantial growth in user numbers over the next 4 years, as the number of unique users exceed 3 billion by 2021.

Juniper has identified two sectors set to drive the digital commerce market, in terms of transaction values; these are digital and physical goods as well as digital banking.

“When we analyze the digital & physical goods sector in particular; for some time now, it has been clear that the mobile device, whether it be the smartphone or tablet, is becoming increasingly important in the world of e-commerce,” Juniper Research senior research analyst Lauren Foye said.

Juniper has observed a shift in the market from a position where the smartphone was used as a means for discovery but not purchase, to a situation where the smartphone is used for both product discovery and purchase.

This trend appears to be a natural progression from the relatively stagnant consumer tablet industry, whose lack of steam has been compounded by the emergence, and prevalence, of larger-screened smartphones offering an improved purchasing experience.

Indeed, mobile as a whole is gaining traction as a remote goods purchase device, although the smartphone’s growth is accelerating faster than that of the tablet.

First published in FinTech Innovation

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