Myanmar wireless infrastructure provider turned mobile broadband operator Amara Communications has launched the brand campaign for a new 4G+ data service under the brand name ananda.
With plans to launch commercially in the latter part of this quarter, ananda will be Myanmar's first data-only 4G operator.
The company plans to target digitally savvy consumers and enterprise users seeking high-speed and high-quality connectivity.
Amara Communications has unveiled the tagline “live more” for its upcoming 4G+ data service, which will initially launch in Yangon. The company will open stores in several locations across the city to provide customers' access to MiFi and router devices for the upcoming service.
Amara Communications was established in 2011 as a subsidiary of Myanmar's IGE Group of Companies to provide turnkey solutions for telecoms projects, including civil work, tower, power, radio equipment installation and operation maintenance. The company secured a 4G+ license on the 2600-MHz spectrum band in 2016.
Meanwhile MyTel, the company set to become Myanmar's fourth full mobile operator, completed its first voice call last week and is expected to launch commercial services next month.
MyTel is the name for the joint venture between Vietnam's Viettel and a consortium of local technology companies, which has plans to invest $1.5 billion to cover 90% of the population with 4G-only mobile services.