APAC firm taps Redknee for retail monetization

Staff writer
10 Dec 2014

A large national corporation in Asia Pacific has signed an order worth over $13 million dollars with Redknee to support its growth in the retail monetization sector.

This order is a seven-year, recurring term license deal. Redknee’s software platform is enabling the service provider, which offers transportation, real estate, retail, leisure, and business support services, to diversify into new industries and differentiate from its competitors.

The Redknee Unified suite of products will support the service provider to bring to market an advanced real-time loyalty points and rewards program, offering innovative pricing, tariff options and advanced subscriber care, to increase customer satisfaction and generate new revenue streams.

The deal provides an example of how Redknee’s Unified platform can be used to improve the customer experience and power a varied ecosystem of enterprise businesses that span multiple verticals.

With Redknee’s converged charging, billing, policy management and customer care solution, the service provider can use the loyalty management system to support other lines of business, including energy supply, transportation, retail and cable TV, all from a single platform, the vendor said.

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